Many entrepreneurs still wonder how they can expand their businesses or start-ups. Some of them can be the ones who have applied all the tactics of traditional as well as digital marketing, but they are still facing the same problem. To overcome this problem, one of the most effective methods that is widely used by businesses is SEO (Search Engine optimization). Though this process takes time, it helps a business achieve its objectives. Every one of us knows that SEO plays a very important role, but wait, there are the following points to remember while working on SEO. The most important point is that you need to follow some strategies that help your page rank faster.
What is SEO?
It is the procedure of increasing the website’s visibility and ranking on the search engine result page. Various techniques are followed to increase the quality of website content. If the website content is better, then it helps Google easily rank a website on a SERP.
Let us discuss some advantages of SEO for businesses:
- More website traffic
- Increases the number of customers.
- Better ROI
- Improves reputation.
Different types of SEO :
- On- page SEO
- Off- page SEO
- Technical SEO
On- Page SEO
It handles the content on your website. If you want your website to rank high on the SERP, then you need to optimize the content so that it can be easily searched for and understood. It includes :
- Adding a unique content to blog
- Using a target keyword on each webpage
- Optimizing page titles
- Updating an old article
- Adding meta descriptions
Off-page SEO is like maintaining public relations with other websites present on Google. It is highly dependent on link-building. Other than building links, there are various actions that one should perform in Off-page SEO.
Let’s discuss :
- Manage your social media pages.
- Create content other than articles or blogs.
- Handling reviews
Crawling, Indexing, and ranking are the primary functions that a search engine follows. No matter how many off-page strategies you follow, if your website has a technical issue, it can cause an obstacle to rank your website.
Slow-loading pages, low-quality images, or any other technical-related issue does not only harm your ranking but also pulls your image down in front of users, thus resulting in a bad user experience.
Technical SEO includes :
- Using robots.txt to instruct Google how to crawl your website.
- Building a site mobile friendly.
- Searching and fixing copied content
- Focus on fast loading web pages.
These are the techniques that one can follow to handle on-page, off-page, and technical SEO. Having a clear and useful site is important for humans and search engines alike.
In case you don’t know how to implement successful SEO strategies, it is better to take the help of an SEO company in India or at the place where you are living or where your business operates. For instance, if your business operates in Mumbai, you can look for an SEO company in Mumbai, which will help you easily target the local customers of Mumbai for various products or services.
Optimizing your content for search engines :
We know that Google’s updates change constantly. So, it becomes difficult for businesses to decide where they should invest their time and money, but over the years, the one strategy that has remained constant is content quality.
Google search engines are widely used, and every now and then people are searching for different kinds of products or services. Most of them love to read blogs or articles; therefore, the content that you post on your websites or in articles plays a vital role. It isn’t a lie that Content is king. So, let us discuss further what SEO Content is and how you can optimize it.
SEO Content :
Developing quality SEO content helps your website rank faster. It involves writing the best-quality content for humans and adding structural elements for search engines to crawl the webpage.
The main goal of SEO is to drive more organic traffic to your website instead of depending on inorganic methods like pay-per-click (PPC).
According to the research, it was found that the content drives organic traffic of around 51% and search engine traffic of 42%.
How to optimize content for SEO ?
Content optimization is very important as it guides search engines and target audience. It also helps audience to develop a relationship with your brand. If you apply the content optimization strategy in the right manner, it will help your organization raise brand awareness, drive more traffic to your website, and generate leads.
There are so many competitors in a market, and optimizing your content will help you stand out among them.
Let’s dive into how to optimize content.
1. Keyword Research
This is the first step in writing content. You should find the right keywords to reach the right audience. Before writing, think about the keywords that your target audience might search for. You can use various tools to do the right keyword research. It does not only help to build your relationship with the audience but will also help search engines crawl webpages easily. Remember, when selecting the right keyword, think about various questions such as
- How many people are searching for this keyword ?
- Which other competitors are using this keyword ?
- At what stage are buyers looking for this keyword ?
2. Find out the related keywords and phrases
Put yourself in the shoes of your audience and think about the similar keywords that you might search for a product or service. You can also take the help of Google or YouTube, as they also show the specific keywords that people are searching for.
- Keywords trends
- Organic click-through rates
- Search volume
3. Write in detail :
Writing a small piece of content may pull down your website’s rank, as content should be in-depth because it is being read by readers who want an answer to a particular question. There might be a chance that an individual who is reading your content does not have a basic knowledge of that product or service. So, it becomes necessary for you to write content in depth to provide a deep understanding to the readers as well as to the search engines. If you are writing about the fashion trends in Bollywood, write in detail about :
- When Bollywood movies came into existence?
- What dressing sense or fashion was popular among Bollywood actors and actresses?
- How is it constantly evolving?
4. Optimize images :
SEO Content does not only mean writing content for a webpage or for guest posting. It also includes adding images and media to your content to enhance the user experience. Adding images will help you in different ways, like :
- To engage the audience
- Wrap up the key ideas!
- To split the text into images
You can also include the image description and alt text to help the search engines provide context.
5. Develop your content reader friendly :
t is clearly mentioned by Google that your content should be easier to read by humans than by search engines. But there is more than one type of reader. Some people like to read an article by just understanding one point, while others like to go through the whole article. Your content should be well-structured so that it is easy for the readers to read.
Various examples of developing your content structure in an organized form are :
- Compare and contrast.
- Discuss both problems and solutions.
- Cause and effect
- In-depth description
6. Don’t forget to add external and internal links :
Never forget to add links to your content. As adding links helps readers a lot in discovering the sellers of a particular product, it also helps search engines discover the webpages that you want to rank. Internal links are the links that lead readers to other similar content within your website. Benefits of adding internal links :
- Users can easily navigate.
- Builds trust among users.
External links should be added to reliable sites that support guest blogging. An external link is like building a relationship with the other websites that are available on Google. If this strategy is missing from your content, then you are lacking in building a strong relationship with customers.
7. Write a perfect meta description :
Meta descriptions are very important to add, as they appear just below the meta titles and can attract readers to click on the following link. If you want the best results, then it is better to add a meta description between 120 and 158 characters. Other than that, your meta description should be unique and use strong verbs like hurry, discover, or learn to attract the audience for the call to action.
8. Improve meta title :
Always try using better and more attractive title tags. Remember, your title should be between 50 and 60 characters. Make your title unique because it will attract the audience to click on the webpage and try to use related keywords. Thus, it is necessary to add the meta title if it exceeds 60 characters; otherwise, forget that Google or any search engine will crawl your page.
All the strategies must be followed in order to optimize content. Digital marketing is not a simple process; it also takes a lot of time. Therefore, it is better if you take the guidance of SEO agencies, which will help you optimize your content and other processes related to digital marketing. So, what are you waiting for? Increase your business by implementing the right strategies.